NEWS
Novomatic Continues Its Campaign
Against Piracy. The Novomatic
Group of Companies presented a further
spectacular campaign against pirate copies
of its products; this time at the first
edition of the Romanian trade show, ‘Entertainment
Arena’.
The 2nd day of the ‘Entertainment
Arena’ in Bucharest saw a spectacular
event: Novomatic held a special demonstration
to officially declare the continuation
of its war against product piracy.
DI Ryszard Presch, Vice-President of
the Board of Directors, Novomatic Holding,
officially announced the launch of a campaign
against any person or persons who infringe
the company’s intellectual property.
In a spectacular demonstration, witnessed
by customers and press representatives,
Novomatic steamrollered pirate copies
of its hardware components directly in
the exhibition centre. The visual ‘shock
effect’ of Novomatic’s action
left no one attending the event in any
doubt whatsoever of the company’s
intention to act firmly and decisively
against the ‘product pirates’.
Novomatic, with headquarters in Gumpoldskirchen
near Vienna, is internationally renowned
for highly innovative gaming technology
and state-of-the-art game design. The
wholly owned subsidiary Austrian Gaming
Industries GmbH (AGI), responsible for
R&D, production and distribution,
invests high expenditure every year in
research and development in order to continuously
develop new products and designs.
As a market leading and trend-setting
producer AGI sells its highly popular
products only to licensed casinos and
arcades all over the world. Yet in Romania,
where Novomatic is represented by its
subsidiary SC Intertop srl., an increase
in the number of pirate copies of Novomatic
products has recently been observed.
Therefore the company decided to take
measures to continue the campaign against
pirate copies with the assistance of an
internationally renowned law firm. “We
want to rectify the position of our original
Novomatic products in the Romanian market
and highlight the obvious strengths in
terms of quality and reliability - and
we will pursue all avenues in doing so”,
stated DI Ryszard Presch.
“The issue is not only the economic
damage through lost business. Our primary
aim is to prevent any damage to our customers
caused by inferior and faulty copies.
And we will do what is necessary to support
our Romanian subsidiary in order to ensure
a fair and well regulated competition
in their home market.”
Adrian Georgescu, Managing Director SC
Intertop srl., is pleased with the support
from the Austrian holding: “It is
good to know that we have such strong
backing from a respected concern like
the Novomatic group. We have observed
the situation here in Romania very closely
and came to the conclusion that this demonstration
was vital in order to make a statement
which will not go unnoticed.
We have registered a great demand for
original Novomatic products in the Romanian
market and we want to make sure that our
customers clearly know the original from
the copy. The great feedback we received
here at our demonstration in Bucharest
is very encouraging, and reassures us
that the top quality and reliability of
our original Novomatic products is highly
valued in Romania.”
NEWS
Positive Outcome To First Entertainment
Arena Expo.
In Romania, Entertainment Arena Expo,
which took place from 13 to 16 September
2007, has positively surprised people
in the entertainment industry. During
4 days, more than 5,000 visitors attended
the exhibition which was the first in
this field in Romania.
The 53 exhibiting companies presented
solutions, services and products representing
the entertainment industry, mostly associated
with the gambling and casino field. Because
this year's location of only 3,000 square
meters is not enough for what the organisers
have in mind for the next edition, they
have announced a new location with a 10,000
square meters area.
The companies taking part in this year's
edition have already booked space for
the 2008 exhibition so that half of the
space in the new location is already occupied.
There were 53 exhibitors from Romania,
Spain, Bulgaria, Germany, Italy, Slovakia,
Slovenia,
Russia and Poland. There were 5,000 visitors
- 75 percent Eastern Europe, 20 percent
Western Europe and 5 percent North America
and Asia